Have you looked at the shelves and noticed a sudden surge of Ready-to-Drink (RTD) coffees? You're not imagining things! The RTD coffee market is booming, and it's not just a fleeting trend. As more people prioritize convenience without sacrificing quality, RTD coffees like Switters are becoming the go-to choice for coffee lovers who want to enjoy high-quality, crafted iced coffee—anytime, anywhere. But what’s behind this shift, and how is Switters leading the charge?
The RTD Coffee Boom: The RTD coffee market is growing fast, and there's no sign of it slowing down. What’s driving this trend? People want convenience without compromising flavor or quality. Plus, RTD coffee offers that smooth, ready-to-enjoy experience. Switters was founded on the principle of delivering premium iced coffee in a grab-and-go format—brewed to perfection with no need for any extra fuss (and trust us, no judgment if you add your own flair).
Switters isn’t just riding the wave of RTD coffee; we’re creating our own lane. Thanks to our unique flash-chilling process, we’ve been able to lock in the freshness and bold flavors that you love in a specialty iced coffee. Whether you’re sipping on one of our seasonal brews like Cozy Snap or grabbing a can of our Middle Ground for a boost, we ensure that you get a craft coffee experience with every sip—without any of the hassle of espresso machines or overly complicated homebrewing devices, or underwhelming cold brews and concentrates.
How It All Began: Switters’ Unique Story Switters began its journey back in 2014, long before the surge of ready-to-drink (RTD) iced coffee hit the market. At that time, we were the only spot in Nashville dedicated to crafting ready-to-drink iced coffee—setting ourselves apart from the crowd. As time went on, local roasteries and coffee shops jumped on the trend, starting to create their own packaged cold brews. But while cold brew became more common, we remained committed to our unique approach.
To this day, Switters is the only iced coffee microbrewery in Nashville specializing in flash-brewed coffee, which brings out the coffee’s vibrant flavors in ways that traditional cold brew just can’t. Our focus isn’t just on brewing great iced coffee; we also serve as the leading manufacturer of ready-to-drink, flash-chilled iced coffees across the Southeast. By choosing Switters, you’re not just getting another cold brew—you’re getting a crafted experience that’s rich, bold, and refreshingly different.
Ingredients & Flavor: The RTD coffee market has been plagued by products that are overly sweet or falling flat in flavor. We’ve set out to change that. Our brews are made in small batches ensuring the freshest beans and with our seasonal flavors the coffee is brewed alongside fresh spices or natural ingredients (you won’t find anything artificial in our cans). Take Cozy Snap, for example, with gingerbread-inspired spices like cinnamon and nutmeg. Whether you’re drinking it straight from the can or mixing up a fun cocktail, you’ll enjoy bold, complex flavors that are miles ahead of the typical “cold brew” you might find elsewhere.
Staying Ahead of the Curve: As the RTD market continues to evolve, we at Switters are committed to staying innovative. From limited-edition releases to discovering delicious Single Origins or blends, there’s always something brewing. So next time you’re looking for that perfect pick-me-up, and want to skip the long line at the coffee shop, and reach for Switters. Trust us, your taste buds—and your busy schedule—will thank you!
