The difference is in the name. 

Cold Brew is: brewed cold. Beans are immersed into room temp or cold water and set aside for a period of time. Usually 24 hours. The resulting flavor is often one-note, chocolatey and an unpleasant bitter that is remedied by diluting with water, cream and sugar. If that's your jam, go for it!

Flash chilled coffee is: brewed hot and rapidly cooled. We are able to create a variety of flavor profiles in our iced coffees simply based on what takes place when the source of the coffee cherries, the processing, roasting and possible blending of the beans meets hot water. But you don't always want HOT coffee so flash chilling is our way of playing freeze tag to keep those flavors around. 

Check out our BLOG to read more on:

• What is flash chilled coffee?
• The iced coffee family tree

Perfectly Balanced Right in the sweet-spot!

It’s the playlist you put on while cleaning your house with the windows open. Middle Ground is a medium-body iced coffee with a bright acidity to make it the crowd-pleaser, the go-to for everyone who seeks a little balance in their cup. It’s that just-right balance of cozy and bright, with toasty almond notes, a splash of blackberry brightness, and a smooth maple-syrup-like finish that makes you say, “Wait… is this black coffee??” 

Why it hits different:
Middle Ground is our most popular blend for a reason. It’s approachable, crowd-pleasing, and endlessly sippable. This is the iced coffee that turns people into black coffee drinkers — bold enough for purists, smooth enough for skeptics.

Just two clean ingredients:
Coffee + Filtered Water.
No dairy. No sugar. No preservatives. Just excellent coffee vibes.

The story:
This blend is where it all began. We’ve been brewing Middle Ground since our earliest Switters days, crafted from a mix of beans sourced from Brazil, Mexico, and Guatemala to strike the perfect harmony of flavor. It’s our ride-or-die.

Your move!
Ready to find your Middle Ground? Add to cart and keep your fridge stocked with the iced coffee that feels like coming home.

8th & Roast- Proudly partners with fair-trade farmers around the globe to serve the freshest & most ethical craft coffee available

Find Middle Ground near you:

• Interactive map
• Grocery Stores
• Cocktail Crawl
• Blogs by Nashville Neighborhoods